![]() ![]() Not all of them may turn out to be effective, but it’s a good way to learn what the future might be like before it gets here. I’d also advise publishers to try new things. PANDA PUSH UPS UPDATEBut more importantly, learn to be kind to your audience – Facebook’s update should hammer in the point that ultimately, the users are the ones who can make or break your entire business model. What would you advise publishers to watch out for in 2018?Īt the risk of sounding boring, I’ll say – diversify. But knowing it carries the same quality requirements as our site, I’m certain it will do well. It’s in early infancy, but we’ve received some great comments. I love crafts and spend a lot of time in their studio, so I am very subjective. We have BoredPanda apps and the brand itself is well recognizable. We recently started a Youtube Channel called Crafty Panda. Nonetheless, there are more announcements to come from the platform, so we’ll stay alert. And this may sound boastful, but Facebook’s previous updates have been a lot harsher on our competitors than us. ![]() We have the most engagement per post, some claim.įacebook also talked about users being able to rate publishers they like, giving them an advantage with the algorithm – so we are going to continue being as nice and likable as a panda can. We will continue to provide our users with content they love and engage with, of course. The obligatory inquiry about Facebook’s News Feed update. We try to stay away from clickbaity titles, but we also have a mutual understanding between the monetization and editorial side of things so we don’t argue on reaching the goals. Not having external investors to report to helps a lot in keeping the site and content user-oriented. ![]() ![]() But we will keep on posting them because they help society and a lot of our readers relate to this. These are often quite dark and DSPs aren’t too keen on buying this inventory so it gets lower prices. We try to have a healthy balance with that.įor instance, a lot of our content is light-hearted, but we’re currently doing a lot of pieces on depression and mental health, how artists battle them, etc. It’s clear you can’t earn all the money so the decisions are based on what you are willing to sacrifice for another dime. How does Bored Panda balance content and monetization? But yeah, if we were able to understand why individual users block ads and could tailor solutions to their needs, that would be great. So Chrome update isn’t likely to affect our products.Īdblock itself isn’t big on mobile, so for the time being it’s not the first thing I think about in the morning. We are strict in our belief that ads with auto-play sound and in-banner videos are less than what our reader deserves (I won’t even start on pop-ups). We are very serious about user experience. Any apprehension about Chrome’s ad filter or AdBlock? If you’re humble enough to remember those times, then it’s easier to take things in stride. If it gets bad, you simply recall that no Q1 (now or in future) would be quite as bad as those you had before making the switch from being an AdSense-only publisher to a more well-rounded media seller. This year, however, we’re seeing the situation stabilize quite fast. We’re very adaptable (you have to be, to keep up with the industry), so no January is the same as any of the ones before. Seasonality is pretty natural: The first thing after NYE opening reports is not the question of whether you’ll experience the crunch, but how bad it’d be. How do you deal with post-New Year slump? Bonus: What’s your GDPR compliance action plan?.What would you advise publishers to watch out for in 2018? ![]()
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